Job Description

BE INSPIRED & INSPIRE OTHERS

Join US!

 

Overview:

We’re looking for a passionate and entrepreneurial Brand Lead to drive the growth of two unique education brands:

• Mind Sparks – our after-school student care centre focused on nurturing holistic development in a safe, enriching environment.
• Master Speakers – our youth public speaking platform that empowers students to become confident communicators and critical thinkers.

This is a strategic and hands-on role for someone who can build strong brand identities, develop high-impact campaigns, and work across teams to bring meaningful programmes to life.

 

Key Responsibilities:

• Define and evolve brand identities, tone, and positioning for both Mind Sparks and Master Speakers
• Develop and implement marketing strategies to drive awareness, sign-ups, and brand engagement
• Grow brand visibility through thought leadership, content, partnerships, and school outreach
• Plan and execute brand-led events (e.g. student showcases, open houses, speaking competitions, seminars)
• Build a vibrant community of students, parents, and alumni through engagement initiatives
• Collaborate with academic, operations, and marketing teams to shape and promote standout programmes and initiatives
• Track and analyse brand performance metrics to guide decision-making and campaign optimisation

 

Requirements:

• 4–7 years of experience in brand management, marketing, or programme development
• Strong storytelling and campaign planning skills
• Proven ability to lead projects and collaborate across departments
• Creative thinker with strong execution and follow-through
• Passionate about education and helping students grow — whether through care, character development, or communication
• Bonus: Experience in enrichment, public speaking, or student care contexts

 

Working Experience & Education Qualifications

Education Qualification

• Diploma

Company Profile